For today’s session, we had to make sure we had collected our data, as this was pivotal for the session’s efficiency. The new market research had excelled in comparison to our initial plan, and we had collected extensive data to help us move forward with our recommendations, therefore in reflection it can be concluded this was a successful decision.
We began the session with a stand-up meeting to recap the previous week, and to catch up on the data we had individually collected. We feel that stand-up meetings offer us a quick and efficient way of setting a plan for the session to ensure we are all ready for the work. Once the session had begun, we had to discuss as a group how to visually present our data in the best way. It was important we heard everyone’s opinions to ensure fair teamwork. We discussed qualitative data however concluded our client would prefer statistics and figures therefore as a team decided to present quantitative data as this is clear and easy for our client to interpret. We began using bar charts and pie charts to present different questions to clearly set out our data. Furthermore, an aim of this session was to create personas to get an idea of our target market. In another unit of mine (customer information management) we learn all about different customer personas, therefore I optimised information learnt in this unit for this session and drew upon ‘Predictive Marketing’ by Artun and Lewis to assist me with this task. (http://onlinelibrary.wiley.com/store/10.1002/9781119175803.fmatter/asset/fmatter.pdf;jsessionid=1ADADC69C617F6A4F2D493124C795EA1.f01t04?v=1&t=j0v6vt3b&s=d41615c9442b807bb6ee7eeb0f5bf04fa42eb732)
0 Comments
Leave a Reply. |
Lottie Kempl Archives
March 2017
Categories |