Prior to today’s session, we were told by our tutor we must ensure that communication with our client ‘Toilet Twinning’ is up to date. We hadn’t received a response from our client in a while therefore spoke to our tutor on the best way to approach them. Our tutor taught us that it is important we create a strong and professional rapport with our client, and this is something I aim to integrate within my placement year as I will be working with reputable clients daily.
To educate myself upon the importance of client communication I conducted wider reading, finding an article on Advertising Age which taught me relationship building through communication with your client is important when managing accounts within an agency. (http://www.dermascope.com/client-care/the-importance-of-client-communication#.WMqUg3ecbVo) Unfortunately, our group is struggling collecting our market research. Due to the nature of our research (b2b markets) our participants are refusing to take part in our interview, therefore prior to today’s session I researched steps to problem solving, so that we could productively address the issues within our group. I found the following article http://www.mediate.com/articles/thicks.cfm which taught me to identify the issues, list the possible solutions and evaluate these options. Therefore, we created a plan B, turning attention to the brief’s ‘digital presence’ requirements, creating a survey to find out how people interact with brands online. From this we hope to create recommendations on how Toilet Twinning should position themselves and enhance their digital presence.
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Lottie Kempl Archives
March 2017
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