In today’s session, I had to initially overcome merging into another group and being taught by a different tutor. I personally felt like she wouldn’t understand the work we were doing, therefore I ensured she sat down with our group to understand our project before helping us. I found this an efficient way of overcoming my initial doubt.
We discussed our idea of a strategic marketing plan with the tutor, who herself had created a surplus amount of and was kind enough to show us these to help with our own. I felt this helped our group as it gave us a starting point and guidance as where to grow with our plan. One worry I had when we decided to go ahead with our strategic marketing plan was that none of us had previous experience of this, and the session’s were not dedicated to this like they were a creative brief. Therefore, the tutor’s input and help was very valuable to our group. She taught us content to be included and guided us on the correct layout, which we were able to make a start in the session allowing it to be productive. Furthermore, prior to the session I carried out wider reading regarding strategic plans to help us start and found the following to be useful:
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March 2017
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